18 January 2020 08:54:33 AM

South African startups need more angels

- 2018-03-06 10:51:19 AM

In his recent SONA address, President Cyril Ramaphosa placed significant emphasis on small business and entrepreneurship. It is no secret that this sector is one of the keys to South Africa’s economic freedom, but in reality, our startup ecosystem is still in its nascent stages. An improved investment landscape, more corporate commitment and grass roots entrepreneurial development are all needed if SMEs are to make the expected economic impact moving forward.

This is according to Abu Cassim, founder and director of Jozi Angels, an angel network that facilitates and helps grow startup ecosystems: “While South Africa compares favourably to other emerging markets, we have some catching up to do in comparison to American, European and certain Asian ecosystems. The potential is undoubtedly present, but we need more local understanding and commitment to creating a globally-comparable sector, particularly in the angel investor arena which a key catalyst elsewhere,” says Cassim.

He says that a change to the startup landscape is required and angel investing needs to be become part of the Johannesburg culture in much the same way as cryptocurrencies have become: “We picture a world where South Africans are standing around a braai gloating about their hottest startup, posting on social media about how they’re changing the world with one of their portfolio companies,” says Cassim.

The concept of angel investing, while not new, is burgeoning in Africa. Cassim says he started Jozi Angels a year ago as a result of an explosion in venture capital funds and the resulting need for a feeder network of early stage investors: “South African entrepreneurs are just as good as any in the world, they only lack support.”

In growing Jozi Angels, Cassim hopes to boost local startups, while providing angel investors with opportunities to change the landscape: “We are starting to see interest in syndicated investments, which holds much promise for both the investor and startups. As opposed to being an angel investor for one startup, syndication allows for a cheaper entry point to own a part of the next big thing. It also allows angels to build a portfolio of 10 to 20 startups, creating diversification and reducing risk.”

Cassim says that syndication stimulates both sides of the equation, entrepreneurs and angel investors benefit from this approach. “It means that there’s more funding available in the market. Through the syndication structure we’ve implemented negotiations are less complicated. The investment process is as smooth as dealing with a single investor.”

Angel investors will play a vital role in the development of startups. Cassim says that without these entrepreneurial visionaries, startups often get to the end of their runway without taking off. Its only after take-off that they will make the indelible mark that President Ramaphosa hopes will happen.

For more information, visit www.joziangels.co.za

About Jozi Angels

Jozi Angels is an angel network based in Johannesburg, South Africa. They exist to grow the startup ecosystem and facilitate the growth of innovative startups. Through their broader network they have sourced the hottest startups and facilitated several investments. Their members are approved investors serious about providing capital and coaching to early stage companies.

Their mission is to further develop the startup ecosystem through investment, events and education. They facilitate investments in to startups that suit the investor’s professional background while at the same time supporting South Africa’s emergent innovation economy.

Aggregating resources and knowledge through a group they are able to make larger investments and diversify risk. It also allows for more effective deal sourcing and screening. Apart from this, there are intangible benefits such as camaraderie and goal sharing. They operate in a sexy space, investors get 'hands-on' in exciting opportunities that may become the next big thing!